WHERE: From home and if deemed necessary, Ethiopia
WHEN: Report due end of December 30, 2013
APPLICATION PROCESS: Please read the full terms of reference and submit interest by November 21, 2013 to innocent.muhereza@coopscanada.
This is a paid consultancy. Please indicate your daily rate in your application.
Background
CCA has been contracted by the government of Ethiopia's Agricultural Transformation Agency (ATA) to provide technical guidance in order to introduce a commission-based marketing service.
Co-operatives in Ethiopia have limited involvement in output marketing and much of the gains from co-operatives' marketing do not accrue to farmer members. This is because the co-operatives lack the required capacity to become well-functioning output market service providers that market their members' products efficiently and on commission.
In order to achieve a more efficient value chain, CCA will inform on-the-ground activities by working with the partners to develop a system for co-operatives output marketing based on commission. In addition, CCA and the implementing partners will support 40 co-operatives in 1) awareness creation within their primary co-operative members, 2) financial modeling and analytical support in order to inform their commission rate, and 3) technical capacity building of the co-operatives' leaders and marketing experts.
Consultancy Purpose
The main purpose of the assignment is to document the international best practices of commission based output marketing systems with possible adaptation to the Ethiopian context. The document will be an initial step towards preparation and development of a manual and training guide on commission based output marketing.
Expected Results
- Documentation of the best practices of the marketing approach/ model as employed by co-operatives and how it is benefiting small farmers.
- An easy-to-use guide of how to implement the steps of the model (for replication in other contexts).
Deliverables
- Research methodology proposal with budget submitted by the consultant (to be approved by CCA).
- Work-plan for carrying out the research (to be approved by CCA).
- Draft comprehensive research report/ document explaining the innovative model-best practices of commission based output marketing.
- Final research report.
The Canadian Co-operative Association (CCA) is a national association for co-operatives in Canada, representing more than ten million co-operative and credit union members from over 2,000 organizations. Individual co-op members are represented by CCA either directly through their co-operative, through their provincial co-op associations or credit union central, or through sectoral organizations. CCA provides leadership to promote, develop, and unite co-operatives and credit unions for the benefit of people in Canada and around the world.