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Field Study Handbook for cross cultural research

Submitted by nicko2 on 11 July 2017

Thanks to editor Keane Shore for this link to a reference tool for desiging cross-cultureal research that has excellent advise as well for international development professsionals.


Bible for cross-culture design research

I suspect this massive heavy-duty tome will become the canonical classic reference for cross-cultural research. The book is physically built for the long-term, and will likely outlive us all. The crisp design and typography shine in timeless elegance. In 500 pages, Jan Chipchase tells you everything he knows about conducting design research in the field. He’s been the leader in this rarified discipline for decades. Let’s say you are inventing something you expect people will carry in their pocket. What else do people carry in their pockets today? What old things would a new thing sit next to in the pocket? How about in China? Where do you put it after you take it out of your pocket at the end of the day? How about in India, or Brazil? How do you even begin to answer these questions? How do you gather this kind of data responsibly? Chipchase has answers, advice, and guidelines. His lessons are comprehensive and informed by 17 years of conducting research like this in New York City, Nigerian slums, and monasteries in Nepal. As we go global, this kind of multi-discipline, multicultural research will become way more common. This will be the go-to resource.

-- KK07/11/17